Notion
Notion’s email journey mirrors its product: minimalistic, structured, and clean, with simple layouts, short text blocks, and product screenshots that feel instantly recognizable. Their onboarding flow follows a clear seven-day, step-by-step structure, starting with feature education and transitioning into expansion prompts such as inviting teammates, connecting tools, or downloading the apps.
Beyond onboarding, Notion enriches the experience with Founder Spotlight content (First Block), cross-selling for major new products, highly consistent product-update emails, and upgrade nudges triggered by usage limits, all reinforcing strong engagement and ongoing adoption.
- · 47 emails
- · About 1 year and 5 months
- · avg ~11 days between sends
Adobe 
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Asana 
Beehiiv 
Buffer 
Calendly 
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Clickup 
Customer.io 
Docusign 
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Hubspot 
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Jira 
Loom 
Lovable 
Lucid 
MailChimp 
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Miro 
Monday Notion 
Paypal 
Phantom Busters 
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SemRush 
Slack 
Stripe 
SurveyMonkey 
Typeform 
Webflow 
Zapier Onboard Free User
8 emailsJoin your team on Notion
Notion for marketing teams (1/7):
Notion for marketing teams (2/7):
Notion for marketing teams (3/7):
Notion for marketing teams (4/7):
Notion for marketing teams (5/7):
Notion for marketing teams (6/7):
Notion for marketing teams (7/7):
Educate & Engage
13 emailsTry Notion AI for free
A passwordless auth platform worth $1B?
Three insights from Vanta CEO Christina Cacioppo
Turning customer service from cost into value
Turning user feedback into better product
Why your company needs to nail its first hire
How a founder-turned-investor thinks about building community
Notion’s journey to product-market fit
Notion has updated its terms and conditions
Notion AI with Q&A: You’ve got access!
Changes to Trash Retention Length
Your special invitation to Make with Notion 2024
You’ve downloaded Sales CRM from Notion
Expand User
9 emailsWelcome to Notion Calendar
Notion Calendar is designed for focus
All-in-one calendar
Download the best calendar app
Finalize your Notion Plus upgrade
Visualize your Notion data for insight and impact
Turn potential into progress with Notion Plus
Custom domains and branding for your Notion Sites
Supercharge your productivity with Notion charts
Announce New Features
13 emailsNotion 2.35: AI Q&A
Notion 2.36
Notion 2.37
Notion 2.38
Notion 2.39
Notion 2.42
Notion 2.43
Notion 2.44
Notion 2.45
Notion 2.46
Notion 2.47
New Year, New You
Notion 2.48
