Brand
Notion
Subject line
A new device logged into your account
Use case
Transactional EmailsAbout this email
This email notifies the user of a recent login to their Notion account from a new device. It provides detailed information including the account email, login method, IP address and approximate location, device type, time of login, and the application used. The tone is security-focused and urgent, encouraging the user to take action by resetting their password and enabling multi-factor authentication if the login was unauthorized, with clear links for account management and support.
Notion journey
Why this works
**Why this works.** Notion leads with the specific threat ("new device logged in") rather than a generic security alert, so users immediately assess whether they recognize the activity before deciding whether to act. The pattern here is "name the specific anomaly, not the category"; you can lift it for any account security email where you want users to verify rather than ignore.
