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Hubspot

HubSpot’s email journey consists of a clean and structured onboarding sequence, delivered through a series of multi-step messages guiding users through setup with clear CTAs. As the flow progresses, HubSpot introduces additional resources and product education, followed by a personalized 30-day report designed to pull users back into the platform.

An upgrade-oriented email appears in the sequence as well—though in this case it was mis-targeted, highlighting an opportunity for improved segmentation.

  • · 7 emails
  • · About 2 months
  • · avg ~11 days between sends