Brand
Notion
Subject line
New Year, New You
Ivan at Notion
January 9, 2025
Use case
Announce New FeaturesTags
About this email
This is a festive and engaging SaaS lifecycle email from Notion, designed to both celebrate the user's creativity with a new feature (customizable self-portraits) and recap major product updates from the past year. The email is structured in a friendly and encouraging tone, starting with a personalized invitation to create a unique avatar, followed by highlights of 90+ feature launches, recommended templates for the new year, and an invitation to a live demo for further engagement. Visual elements and clear calls to action are strategically used to guide the reader through the content and enhance user interaction.
Notion journey
Emails in library 46
Journey span About 1 year and 5 months
Avg. send gap ~11 days
See all Notion emails
