Brand
Notion
Subject line
Custom domains and branding for your Notion Sites
Use case
Expand UserAbout this email
This SaaS email serves as an upgrade promotion from Notion Sites, highlighting enhanced features available upon upgrading. The structure includes a personalized greeting, a series of visual and textual descriptions of key premium features such as custom themes, personal branding, navigation customization, and integration with Google Analytics, each supported by icons and images. The tone is encouraging and supportive, aiming to persuade the recipient to upgrade by emphasizing creative control and customization, ending with helpful links to support and subscription options.
Notion journey
Why this works
**Why this works.** The subject line names the specific outcome users can achieve (custom domains and branding) rather than the upgrade tier or feature count, so readers immediately see the concrete control they'll gain, not an abstract product tier. The pattern here is "lead with the user's end-state, not the SKU"; you can lift it for any upgrade email where you're converting power users who care more about what they can build than what they can access.
