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Ahrefs

Ahrefs delivers a highly educational onboarding experience, using long, detailed emails packed with guides, product screenshots, YouTube videos, and even a “Getting Started” webinar to help new paid users navigate a complex SEO platform. Their ongoing communication continues this educational focus, combining site-activity updates, feature announcements, and invitations to events like their Evolve conference. This approach fits the depth of the product and ensures users can grow their skills directly from their inbox.

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P.S. Many repetitive site-update emails were removed for relevance, so the average time delay between emails appears longer than it is in reality.

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  • · 28 emails
  • · About 7 months
  • · avg ~8 days between sends

Common email types

Product Education Product Update New Feature(s) Nudge Webinar Invitation Content Engagement IRL Event Video Feature Usage Nudge
Adobe Ahrefs Aircall Apollo.io Asana Beehiiv Buffer Calendly Canva Clickup Customer.io Docusign Dropbox Figma Fiverr Freepik Grammarly Hubspot Hunter.io Jira Loom Lovable Lucid MailChimp Make Miro Monday Notion Paypal Phantom Busters Pipedrive SemRush Slack Stripe SurveyMonkey Typeform Webflow Zapier

Onboard Paid User

11 emails

Getting started with Ahrefs

Getting started with Ahrefs — email screenshot from Ahrefs
Product Education Feature Usage Nudge +1

Watch the official Ahrefs tutorial

Watch the official Ahrefs tutorial — email screenshot from Ahrefs
Video Product Education

New to SEO? Let us help.

New to SEO? Let us help. — email screenshot from Ahrefs
Product Education Course

Find out where your competitors’ search traffic is coming from, and more

Find out where your competitors’ search traffic is coming from, and more — email screenshot from Ahrefs
Product Education Feature Usage Nudge

Use AI to suggest keywords, figure out search intent, translate keywords, and more

Use AI to suggest keywords, figure out search intent, translate keywords, and more — email screenshot from Ahrefs
Product Education Feature Usage Nudge

Join our live Welcome to Ahrefs Webinar!

Join our live Welcome to Ahrefs Webinar! — email screenshot from Ahrefs
Webinar Invitation Product Education +1

Get internal linking suggestions, cluster keywords, and more

Get internal linking suggestions, cluster keywords, and more — email screenshot from Ahrefs
Product Education

Group a list of URLs and track them as a single project, and more

Group a list of URLs and track them as a single project, and more — email screenshot from Ahrefs
Product Education

See the full history of changes on a page’s text and HTML content, and more

See the full history of changes on a page’s text and HTML content, and more — email screenshot from Ahrefs
Product Education

Join our live Welcome to Ahrefs Webinar!

Join our live Welcome to Ahrefs Webinar! — email screenshot from Ahrefs
Webinar Invitation Content Engagement

Join our Getting started with Ahrefs webinar!

Join our Getting started with Ahrefs webinar! — email screenshot from Ahrefs
Webinar Invitation Product Education +1