Brand
Notion
Subject line
Notion for marketing teams (6/7):
Use case
Onboard Free UserAbout this email
This email from Notion encourages users to integrate various external tools and apps into the Notion workspace to centralize knowledge and work. Structurally, it begins with a personalized greeting, followed by a concise explanation of integration options such as importers, embeds, syncing, and automations. The tone is informative and inviting, supported by clear calls to action with multiple direct links to specific integration examples and a final button to start connecting tools, reinforcing ease and productivity enhancement.
Notion journey
Why this works
**Why this works.** The subject line numbers the email in a series (6/7), signaling that the user is partway through a deliberate curriculum, which creates commitment and curiosity to complete the sequence rather than abandon midway. The pattern here is "serial positioning as retention device"; you can lift it for any onboarding email sequence where you want free users to stay engaged through multiple touchpoints by making them aware they're progressing toward a destination.
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(Step 1) Start generating more leads with your forms and landing pages
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