Browse by Brand
38 SaaS brands with 993+ lifecycle emails
Adobe
25 emails · About 1 year and 6 months
Adobe delivers visually striking onboarding, feature nudges, win-back prompts, mobile-app pushes, and new-feature announcements for paid users.
Ahrefs
28 emails · About 7 months
Ahrefs delivers long, education-rich onboarding with videos, guides, webinars, activity updates, and detailed product announcements for users.
Aircall
10 emails · About 2 months
Aircall offers concise onboarding emails, feature nudges, success stories, and upgrade prompts, paired with demos and educational resources.
Apollo.io
22 emails · About 11 months
Apollo features gamified onboarding, plain-text outreach-style emails, activity alerts, education on cold outreach, and extension-driven upgrades.
Asana
13 emails · About 1 month and a half
Asana sends simple, activity-driven emails with task updates, feature nudges, upgrade prompts, and webinars to support post-trial re-engagement.
Beehiiv
51 emails · About 1 month
Beehiiv uses long, daily onboarding emails, creator spotlights, webinars, and affiliate prompts, offering rich education but very high email volume.
Buffer
29 emails · About 1 year and 7½ months
Buffer sends human plain-text onboarding, heavy activity-based alerts, and improved, newly rebranded lifecycle emails that boost engagement.
Calendly
55 emails · About 1 year and 1 month
Calendly sends polished onboarding, feature nudges, webinars, upgrade prompts, product updates, win-back emails, and strong activity-based guidance.
Canva
22 emails · About 1 year and 7 months
Canva sends polished educational emails, feature tips, expansion nudges, and win-back prompts, with occasional mis-targeted triggers that need refining.
Clickup
22 emails · About 1 month and a half
ClickUp uses clean onboarding, frequent activity alerts, feature nudges, win-back offers, and wide-layout emails that engage users across workflows.
Customer.io
32 emails · About 5½ months
Customer.io delivers clean onboarding, smart action-based triggers, and education-heavy emails with guides, reports, and webinars for user success.
Docusign
15 emails · About 3½ months
DocuSign uses plain-text education-focused emails, webinars, upgrade prompts, win-back flows, and a rare abandoned-cart email to drive conversion.
Dropbox
19 emails · About 1 year and 4 months
Dropbox provides minimalistic, polished emails focused on feature nudges, inactivity reminders, team invites, and upgrading to business plans.
Figma
40 emails · About 1 year and 6½ months
Figma uses beautifully designed onboarding templates, webinars, event promos, newsletters, and feature updates with occasional language issues.
Fiverr
50 emails · About 10 months
Fiverr combines activity-based alerts with expansion prompts, feedback requests, and offers to keep users hiring and returning to the marketplace.
Freepik
44 emails · About 7 months
Freepik sends bold, design-forward emails focused on upgrades, feature promotion, and strong win-back efforts to drive active, ongoing user engagement.
Grammarly
7 emails · About 2 weeks
Grammarly sends clean onboarding emails, strong Premium upgrade nudges, a recurring 40% offer, and weekly personalized writing activity recaps.
Hubspot
7 emails · About 2 months
HubSpot sends clear, structured onboarding emails with helpful guides, resources, and upgrade nudges supported by simple, action-driven messaging.
Hunter.io
26 emails · About 1 year and 2½ months
Hunter.io provides simple emails with a distinct header, feature nudges, quota-based upgrades, cold-email tips, and a unique interactive voting game.
Jira
11 emails · About 2 months and 3 weeks
Jira uses minimalistic, text-heavy emails with a short onboarding flow and simple win-back prompts to re-engage inactive or churned users.
Loom
41 emails · About 1 year and 5 months
Loom uses human, video-based onboarding, feature nudges, webinars, milestone emails, monthly recaps showing saved time, and regular feedback asks.
Lovable
14 emails · About 1 month
Lovable uses simple, plain-text emails with community updates, case studies, and expansion nudges that reflect a young brand still forming its identity.
Lucid
47 emails · About 4 years and 2 months
Lucid sends visually distinctive onboarding, content-heavy newsletters, webinars, expansion nudges, and win-back emails for churned users.
MailChimp
44 emails · About 1 year and 9 months
Mailchimp delivers highly designed onboarding, rich educational content, product updates, and upgrade prompts in a polished, diverse email strategy.
Make
17 emails · About 1 month and a half
Make blends text-heavy onboarding with strong activity-based triggers and upgrade nudges, using automation events to drive relevant user engagement.
Miro
18 emails · About 8 months
Miro offers stunning, design-rich emails with templates, videos, community events, referrals, new features, and a standout annual usage recap.
Monday
25 emails · About 2 months
monday.com provides sleek onboarding, long newsletters, trial extensions, and social-proof nurturing to re-engage and convert trial users.
Notion
46 emails · About 1 year and 5 months
Notion delivers minimalistic seven-day onboarding, feature nudges, cross-selling, product updates, founder-spotlight content, and upgrade triggers.
Paypal
21 emails · About 1 year
PayPal uses polished, feature-focused emails to drive product usage, promote new tools, and re-engage users through simple, consistent communication.
Phantom Busters
14 emails · About 1 month
PhantomBuster emails are simple and plain-text, offering feature nudges, light education, and upgrade prompts with room for richer design.
Pipedrive
46 emails · About 8 months
Pipedrive offers simple onboarding, rich educational content, human CS onboarding calls, win-back flows, social proof, and smart expansion offers.
SemRush
0 emails
SEMrush sends structured onboarding, site alerts, webinars, guides, updates, feedback requests, and a unique annual “SEMrushversary” email.
Slack
35 emails · About 1 year and 9 months
Slack offers polished, education-focused emails with webinars, feature tips, and upgrades that guide users from onboarding to deeper product adoption.
Stripe
18 emails · About 4 months
Stripe delivers sleek onboarding and education-heavy emails with webinars, reports, and feature highlights to help users adopt and explore the platform.
SurveyMonkey
11 emails · About 2 months
SurveyMonkey offers polished onboarding, monthly content newsletters, and activity nudges that help users explore and complete their surveys.
Typeform
14 emails · About 2 months
Typeform sends polished, design-rich emails focused on onboarding, social proof, integrations, and product education to drive strong user engagement.
Webflow
27 emails · About 4½ months
Webflow offers simple, plain-text onboarding, educational articles, reports, activity-based alerts, and frequent upsells for its localization feature.
Zapier
27 emails · About 1 year and 5½ months
Zapier sends colorful onboarding with personalized automation tips, webinars, product news, integration updates, and milestone-based celebrations.