A passwordless auth platform worth $1B?

Ivan at Notion

November 1, 2023

Use case

Educate & Engage

Tags

Content Engagement Video Video Series

About this email

This email announces a new episode in Notion's First Block series featuring an interview with Julianna Lamb, co-founder and CTO of Stytch. The structure includes a personal greeting, a summary of the interview topics, a prominent call-to-action button to watch the episode, and a friendly closing from the Notion team. The tone is enthusiastic and informative, aiming to engage readers interested in startup leadership and engineering culture.

Notion journey

Emails in library 46

Journey span About 1 year and 5 months

Avg. send gap ~11 days

See all Notion emails

Why this works

**Why this works.** The subject line leads with a valuation figure ($1B) instead of the guest name or topic, so it positions the episode as answering a business question (not just a personality interview) and attracts founders who care about unit economics over brand recognition. The pattern here is "outcome-first subject lines for founder audiences"; you can lift it for any video series or thought leadership email where the viewer cares more about learning what's possible than who's talking.