Docusign
DocuSign’s email journey revolves around practical, education-focused communication, delivered mostly through plain-text messages that match the brand’s formal, legal-tech identity—though the experience could benefit from more visual elements to improve readability. Their flow includes webinars, video resources, and feature guidance to help paid users get the most out of the platform, alongside strong upgrade and win-back prompts.
Notably, DocuSign even uses an abandoned-cart email, a tactic uncommon in SaaS, showing how closely they track purchasing intent.
- · 15 emails
- · About 3½ months
- · avg ~8 days between sends
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Beehiiv 
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Calendly 
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Clickup 
Customer.io Docusign 
Dropbox 
Figma 
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Hubspot 
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Jira 
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Miro 
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Paypal 
Phantom Busters 
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SemRush 
Slack 
Stripe 
SurveyMonkey 
Typeform 
Webflow 
Zapier 
Onboard Paid User
4 emailsConfirmation de commande
Welcome to Your New DocuSign Account!
Let's get your first document sent and signed
DocuSign templates for increased speed & efficiency
Educate & Engage
3 emails
Expand User
4 emailsVous avez oublié quelque chose dans votre panier?
Our Google Integration makes eSignature even easier
Prepare, send and sign on the go with the DocuSign Mobile App
Upgrade your account to unlock more features
