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Fiverr

Fiverr’s emails blend activity-based triggers with strong expansion messaging, encouraging users to continue hiring freelancers while offering relevant suggestions and resources. The brand places clear emphasis on engagement and feedback, supported by polished communications, special offers, referrals, and app-download prompts. Overall, Fiverr’s strategy is highly dynamic and conversion-oriented, continually guiding users back into the platform’s marketplace.

P.S. Numerous activity-driven emails were removed to protect privacy and reduce repetition, so the average time delay between emails appears longer than it is in reality.

  • · 50 emails
  • · About 10 months
  • · avg ~6 days between sends

This is what success looks like

This is what success looks like — email screenshot from Fiverr
Feature Usage Nudge

Your discount is still waiting for you

Your discount is still waiting for you — email screenshot from Fiverr
Special Offer Usage Expansion

First project? On the way

First project? On the way — email screenshot from Fiverr
Product Education Feature Usage Nudge

Bring your business into the conversation

Bring your business into the conversation — email screenshot from Fiverr
Usage Expansion Feature Usage Nudge

Project one is done!

Project one is done! — email screenshot from Fiverr
Usage Expansion Feature Usage Nudge

Great first move! Do more with this exclusive gift

Great first move! Do more with this exclusive gift — email screenshot from Fiverr
eBook Content Engagement

Projects that practically plan themselves

Projects that practically plan themselves — email screenshot from Fiverr
Content Engagement Feature Usage Nudge

You’ve got problems…we’ve got a Solutions Marketplace

You’ve got problems…we’ve got a Solutions Marketplace — email screenshot from Fiverr
Feature Usage Nudge

Tap into Valentine’s Day marketing magic

Tap into Valentine’s Day marketing magic — email screenshot from Fiverr
Content Engagement Feature Usage Nudge

These made on Fiverr works are too good not to share

These made on Fiverr works are too good not to share — email screenshot from Fiverr
Usage Expansion

Trends to keep up with...

Trends to keep up with... — email screenshot from Fiverr
Usage Expansion

These made on Fiverr works are too good not to share

These made on Fiverr works are too good not to share — email screenshot from Fiverr
Usage Expansion Feature Usage Nudge

Shaping the future: Fiverr's Women's Day panel awaits you! 🌐

Shaping the future: Fiverr's Women's Day panel awaits you! 🌐 — email screenshot from Fiverr
Feature Usage Nudge

Your hard work is paying off…for good!

Your hard work is paying off…for good! — email screenshot from Fiverr
Content Engagement Article

These made on Fiverr works are too good not to share

These made on Fiverr works are too good not to share — email screenshot from Fiverr
Usage Expansion Feature Usage Nudge

Great news: Your order is ready

Great news: Your order is ready — email screenshot from Fiverr
Activity Update

No one likes a know-it-all

No one likes a know-it-all — email screenshot from Fiverr
Feature Usage Nudge

Small business, mighty social media strategy

Small business, mighty social media strategy — email screenshot from Fiverr
Webinar Invitation Content Engagement

These made on Fiverr works are too good not to share

These made on Fiverr works are too good not to share — email screenshot from Fiverr
Usage Expansion

Thanks for your tip

Thanks for your tip — email screenshot from Fiverr
Activity Update

Let an AI expert speed up your next success

Let an AI expert speed up your next success — email screenshot from Fiverr
Nudge to Book Demo

Stay ahead with the latest AI trends in design

Stay ahead with the latest AI trends in design — email screenshot from Fiverr
Content Engagement Feature Usage Nudge

Projects that practically plan themselves

Projects that practically plan themselves — email screenshot from Fiverr
Usage Expansion Feature Usage Nudge

Want a 1x1 with Martha Stewart?

Want a 1x1 with Martha Stewart? — email screenshot from Fiverr
Usage Expansion

What is AI’s impact on influencer marketing?

What is AI’s impact on influencer marketing? — email screenshot from Fiverr
Webinar Invitation Content Engagement

Are you a female founder? You can win £15,000 to spend on Fiverr

Are you a female founder? You can win £15,000 to spend on Fiverr — email screenshot from Fiverr
Usage Expansion

You’ve got 1 day left to apply

You’ve got 1 day left to apply — email screenshot from Fiverr
Usage Expansion

Your smartest shopping season starts now

Your smartest shopping season starts now — email screenshot from Fiverr
Content Engagement

There’s only one Martha Stewart

There’s only one Martha Stewart — email screenshot from Fiverr
Usage Expansion

Looking for "vector designer"?

Looking for "vector designer"? — email screenshot from Fiverr
Usage Expansion

A smarter season is just around the corner

A smarter season is just around the corner — email screenshot from Fiverr
Content Engagement

These made on Fiverr works are too good not to share

These made on Fiverr works are too good not to share — email screenshot from Fiverr
Usage Expansion

Looking for "webflow expert"?

Looking for "webflow expert"? — email screenshot from Fiverr
Usage Expansion

How to celebrate your freelancers and show appreciation

How to celebrate your freelancers and show appreciation — email screenshot from Fiverr
Guide Content Engagement