Brand
Notion
Subject line
Notion has updated its terms and conditions
Use case
Educate & EngageTags
About this email
This email functions as a notification from Notion to inform users about recent updates to the terms and conditions. It is structured with a personal greeting, an explanation of the purpose of the update, links to the updated terms and a detailed FAQ for user reference, followed by a polite closing from the Notion team. The tone is professional, transparent, and user-focused, aiming to maintain trust and ensure clarity about policy changes.
Notion journey
Why this works
**Why this works.** Notion leads with transparency about what changed rather than burying the update in legal jargon, so users immediately understand the email is about protection, not gotcha clauses. The pattern here is "name the change before the terms"; you can lift it for any compliance or policy notification where you need users to skim the summary instead of delete the email.
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