The story behind DigiStorms

It started with a pattern

After working with dozens of SaaS companies on their lifecycle email strategy, one thing kept coming up: every team was solving the same problem from scratch. They'd analyze their user journey, map out the onboarding milestones, figure out what emails to send and when — then spend weeks building it all manually. The process was the same every time. The emails were different, but the system behind them wasn't.

From consulting to product

DigiStorms started as that consulting process — helping SaaS teams build onboarding email systems by hand. But the more companies we worked with, the clearer it became: this should be automated. An AI that understands your product, maps the user journey, and generates the right emails at the right time — that's what every team actually needs. So we built it.

Trained on 1,000+ real emails

We studied lifecycle emails from 38+ SaaS companies — Notion, Slack, Stripe, HubSpot, Intercom, and many more. We analyzed what the best onboarding sequences have in common: timing, triggers, tone, structure. That research is the foundation DigiStorms is built on. It's also available to everyone in our email library — the largest collection of B2B SaaS lifecycle emails on the web.

Built by Jonathan Bernard

Jonathan Bernard

Founder, DigiStorms

Lifecycle and onboarding specialist for SaaS. I built DigiStorms to automate activation — and I still work directly with a handful of SaaS teams each month on their onboarding, retention, and lifecycle emails. If you're trying to turn more signups into paying customers, let's talk.

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What consulting clients say

Jonathan works directly with SaaS growth teams on their lifecycle email programs.

Triscale

GTM Expert

“I've had the pleasure of collaborating with Jonathan on several projects, and his expertise in lifecycle marketing for B2B SaaS is outstanding. He deeply understands how to drive engagement and retention through smart, data-driven campaigns. Beyond his skills, he's a fantastic partner — insightful, proactive, and always focused on impact. I highly recommend working with him!”

BryteBridge

Non-Profit Solutions

“Jonathan is a rising star in Lifecycle Marketing and one of a few trusted freelancers I send referrals to. If you need help going 0 to 1 on your B2B SaaS lifecycle programs, give Jonathan a shout. His attitude, quality, and speed to delivery are all top-notch.”

Blaze Type

Font Solutions

“Jonathan's approach to retention has been a game-changer for us. Our customer lifetime value has significantly increased.”

Magrid

EdTech

“The team's expertise in email marketing transformed our user engagement metrics. We've never seen such positive results!”

Bubbleye

Marketing Automation

“Jonathan's professionalism, speed, and competence in writing and strategic planning are remarkable. I highly recommend him.”