Adobe
Adobe’s email journey features visually striking, well-designed messages that reflect the brand’s creative identity, beginning with a concise onboarding flow that helps new paid users discover key features and get started quickly. Most emails act as feature nudges, encouraging deeper product adoption and highlighting new capabilities across the Adobe ecosystem.
They also include win-back messages, mobile-app prompts, and feedback requests, supported by solid activity-based triggers that keep users engaged throughout their lifecycle.
- · 25 emails
- · About 1 year and 6 months
- · avg ~23 days between sends
Adobe 
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Monday 
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SemRush 
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Zapier 
Onboard Paid User
6 emailsWelcome to Illustrator
Get started with Illustrator
Start designing, shape by shape
Create faster with generative Al in Illustrator
Add color with Illustrator
Get started with text and typography
Educate & Engage
7 emailsDesign a new logo in Illustrator
Become a logo expert in Illustrator
Add text to your logo in Illustrator
Your membership includes more than apps
Smart resources to get your creativity rolling
Manifest success like Steven Bartlett
Now you can generate video in the Firefly web app
Win Back Churned User
6 emailsYour payment failed
Your service will end on 18-August-2025 (PT)
Return to Creative Cloud
Come back and do more with Illustrator
Keep your creative streak going
Easily renew Creative Cloud today
