Brand
Notion
Subject line
Notion for marketing teams (5/7):
Use case
Onboard Free UserAbout this email
This email from Notion is designed to encourage users who have recently started using the platform to invite their teammates and collaborate more effectively. It provides clear instructions on how to add members to a workspace and use tagging features, enhancing teamwork through notifications. The tone is friendly and motivational, supported by branded visuals and direct links to facilitate the invitation process.
Notion journey
Why this works
**Why this works.** The subject line numbers the series (5/7) to signal this is part of a sequence, making users feel like they're following a guided path rather than receiving random nudges, which reduces unsubscribe friction and increases open rates on subsequent sends. The pattern here is "sequencing transparency"; you can lift it for any onboarding email series where you want users to complete a specific progression of actions (invite teammates, configure settings, run first campaign) without feeling interrupted or spammed.
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