Brand
Notion
Subject line
Notion for marketing teams (2/7):
Use case
Onboard Free UserAbout this email
This email serves as an educational update for new Notion users, introducing three core features: slash commands, subpages, and the sidebar. It is structured with numbered sections each including a brief explanation and animated GIF demonstrating the feature in action, followed by a clear call-to-action linking to a guided tutorial. The tone is friendly and encouraging, aiming to empower users to enhance their productivity with practical tips and visuals.
Notion journey
Why this works
**Why this works.** The subject line explicitly names the audience segment and sequence number ("for marketing teams (2/7)"), which signals to new users that they're in a curated learning path designed specifically for their role, not a generic broadcast. The pattern here is "sequence positioning in the subject line"; you can lift it for any onboarding email series where showing users their place in a multi-step journey increases perceived relevance and completion rates.
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