Apollo.io logo

Apollo.io

Apollo’s journey stands out for its gamified onboarding, where users progress through a seven-step checklist and earn credits as they complete each action—an approach that powerfully motivates engagement and accelerates adoption. Most onboarding messages are plain-text emails, mirroring the style of real outreach and smartly reinforcing Apollo’s identity as a cold-email platform.

‍

Beyond onboarding, Apollo sends activity-based alerts, educational content on successful outreach, feedback prompts, and feature nudges (like installing their Chrome extension), creating a well-rounded and strategically aligned email experience.

‍

  • · 22 emails
  • · About 11 months
  • · avg ~16 days between sends

Common email types

Feature Usage Nudge Product Education Inactivity Nudge Download Chrome Extension Usage Expansion Video Onboarding Checklist Setup Prompt
Adobe Ahrefs Aircall Apollo.io Asana Beehiiv Buffer Calendly Canva Clickup Customer.io Docusign Dropbox Figma Fiverr Freepik Grammarly Hubspot Hunter.io Jira Loom Lovable Lucid MailChimp Make Miro Monday Notion Paypal Phantom Busters Pipedrive SemRush Slack Stripe SurveyMonkey Typeform Webflow Zapier

Onboard Free User

12 emails

Welcome to Apollo! Let's Find Better Leads Together 🎉

Welcome to Apollo! Let's Find Better Leads Together 🎉 — email screenshot from Apollo.io
Welcome - Free Users Trial Just Started +1

Navigate directly to your next deal 🧭

Navigate directly to your next deal 🧭 — email screenshot from Apollo.io
Feature Usage Nudge Video +2

Apollo's AI & A/B Magic 💌

Apollo's AI & A/B Magic 💌 — email screenshot from Apollo.io
Product Education Feature Usage Nudge +1

Did we lose you?

Did we lose you? — email screenshot from Apollo.io
Inactivity Nudge Feature Usage Nudge

How to avoid the spam folder.

How to avoid the spam folder. — email screenshot from Apollo.io
Product Education Inactivity Nudge +1

How to write outbound emails with AI

How to write outbound emails with AI — email screenshot from Apollo.io
Product Education Feature Usage Nudge

One-click lead sourcing

One-click lead sourcing — email screenshot from Apollo.io
Download Chrome Extension Usage Expansion

10 hours per week per rep

10 hours per week per rep — email screenshot from Apollo.io
Download Chrome Extension Usage Expansion

Automate pipeline creation with Sequences 🤖

Automate pipeline creation with Sequences 🤖 — email screenshot from Apollo.io
Feature Usage Nudge Product Education

Jonathan, your onboarding checklist is incomplete

Jonathan, your onboarding checklist is incomplete — email screenshot from Apollo.io
Onboarding Checklist Setup Prompt +1

You’ve completed 1 of 7 tasks in your onboarding checklist

You’ve completed 1 of 7 tasks in your onboarding checklist — email screenshot from Apollo.io
Onboarding Checklist Setup Prompt +1

Final offer 🤝 500 credits

Final offer 🤝 500 credits — email screenshot from Apollo.io
Onboarding Checklist Setup Prompt +1