Webflow
Webflow’s email journey is simple and consistent, built around a recurring template with a banner image followed by mostly plain-text content. Their onboarding flow leans heavily on education, offering numerous articles and resources to help users understand a complex product, while ongoing communication includes reports and activity-based notices tied to site behavior.
Webflow has also invested significantly in **upselling—especially around their localization feature—with a high volume of prompts that may feel a bit excessive at times.
- · 27 emails
- · About 4½ months
- · avg ~5 days between sends
Adobe 
Ahrefs 
Aircall 
Apollo.io 
Asana 
Beehiiv 
Buffer 
Calendly 
Canva 
Clickup 
Customer.io 
Docusign 
Dropbox 
Figma 
Fiverr 
Freepik 
Grammarly 
Hubspot 
Hunter.io 
Jira 
Loom 
Lovable 
Lucid 
MailChimp 
Make 
Miro 
Monday 
Notion 
Paypal 
Phantom Busters 
Pipedrive 
SemRush 
Slack 
Stripe 
SurveyMonkey 
Typeform Webflow 
Wispr Flow 
Zapier Onboard Free User
5 emailsWelcome to Webflow!
Sections, containers, div blocks, and more
6 display settings you should know
5 tips for using margin and padding
Classes: The ultimate styling shortcut
Educate & Engage
17 emailsImportant: Upcoming changes to our online Terms of Service
The 2024 State of the Website Report, rich text enhancements, and website footers 🔚
Take your business worldwide with Webflow Localization
Localization now available, marketing your agency services, and the custom element ✳️
Web design trends, design tools surveys, and writing great AI prompts 👍
New year, new opportunities to go global
Kickstarting the new year, identity guidelines, and Webflow’s new CPO 👋
Build localized sites that maximize engagement
Freelancing values, understanding your customer, and when it’s time to quit 🙅
GTM
Re: GTM
Future design roles, trailblazing the AI movement with Webflow, and designing a product for pros 🏆
Agency networking, Figma to Webflow, and custom CSS properties 🛠️
Digi Storms Homepage has been duplicated
New Webflow merch, creating meaningful connections, and the harsh truth about portfolios 🐷
Localization strategies you’ll want to try
Syncing your Figma variables to Webflow, movie posters, and visual design rules 🍱
