Your special invitation to Make with Notion 2024

Notion Team

September 11, 2024

Use case

Educate & Engage

Tags

Conference Invite IRL Event

About this email

This email serves as an invitation and promotional announcement for Notion's first in-person conference in San Francisco on October 24. It is structured with a personalized greeting, event highlights with speaker details, ticket pricing with a promotional discount code, and options for both in-person and virtual attendance. The tone is enthusiastic and professional, designed to generate excitement and encourage early ticket purchases while providing comprehensive event information.

Notion journey

Emails in library 46

Journey span About 1 year and 5 months

Avg. send gap ~11 days

See all Notion emails

Why this works

**Why this works.** The subject line uses "your special invitation" to signal exclusivity and personal selection rather than a mass blast, which increases open rates among engaged users who feel individually chosen for an event. The pattern here is "personalization through scarcity language"; you can lift it for any conference or IRL event invite where you want to convert existing power users into attendees by making them feel like VIPs.