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Canva

Canva’s email journey focuses on education and feature adoption, with polished messages promoting webinars, new capabilities, and ways to get more value from the platform. They also include expansion nudges—such as inviting teammates—and occasional win-back or activity-based emails, though some triggers show room for improved personalization.

As expected from a design-centric brand, the emails are visually strong and consistently well executed.

  • · 26 emails
  • · About 1 year and 7 months
  • · avg ~28 days between sends