Changes to Trash Retention Length

Notion Team

May 10, 2024

Use case

Educate & Engage

Tags

Product Update

About this email

This email from Notion informs users about a new automatic deletion policy for pages trashed for over 30 days starting June 17. It is structured with a clear explanation of the change, links to relevant help articles for further details and customization options for Enterprise plan owners, as well as a recommendation for archival best practices. The tone is informative, professional, and user-supportive, aimed at ensuring users understand and can adapt to the upcoming change in data retention policy.

Notion journey

Emails in library 46

Journey span About 1 year and 5 months

Avg. send gap ~11 days

See all Notion emails

Why this works

**Why this works.** Notion leads with the specific date (June 17) and the concrete behavior change (automatic deletion after 30 days) before explaining why, so users immediately know what action they need to take and by when instead of reading abstract policy language. The pattern here is "deadline plus outcome before rationale"; you can lift it for any product update email where you need users to audit their workflows or take preventive steps before a hard cutoff.