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Clickup

ClickUp provides a clean and effective onboarding flow, with visually appealing emails (though their unusually wide layout doesn’t render perfectly within our platform). Their journey combines feature nudges and frequent activity-based notifications, helping users stay aware of progress and encouraging deeper engagement. They also include win-back messages and occasional offers—such as 20% off—to re-activate or upgrade users and keep adoption high.

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P.S. Numerous repetitive activity-update emails were removed for clarity, so the average time delay between emails appears longer than it is in reality.

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  • · 20 emails
  • · About 1 month and a half
  • · avg ~2 days between sends

Common email types

Product Education Feature Usage Nudge Webinar Invitation Content Engagement Usage Expansion Inactivity Nudge Upgrade CTA Nudge to Book Demo
Adobe Ahrefs Aircall Apollo.io Asana Beehiiv Buffer Calendly Canva Clickup Customer.io Docusign Dropbox Figma Fiverr Freepik Grammarly Hubspot Hunter.io Jira Loom Lovable Lucid MailChimp Make Miro Monday Notion Paypal Phantom Busters Pipedrive SemRush Slack Stripe SurveyMonkey Typeform Webflow Zapier

Educate & Engage

12 emails

What's new in ClickUp: Autopilot Agents, web search, and more!

What's new in ClickUp: Autopilot Agents, web search, and more! — email screenshot from Clickup
Feature Update Product Update +1

Turn hours of work into seconds

Turn hours of work into seconds — email screenshot from Clickup
Feature Usage Nudge Product Education

Elevate your ClickUp Game 📈

Elevate your ClickUp Game 📈 — email screenshot from Clickup
Nudge to Book Demo Inactivity Nudge +1

Master your inbox now

Master your inbox now — email screenshot from Clickup
Feature Usage Nudge Product Education

Why campaign execution matters.

Why campaign execution matters. — email screenshot from Clickup
Webinar Invitation Content Engagement

How's it going in your new Workspace?

How's it going in your new Workspace? — email screenshot from Clickup
Product Education Inactivity Nudge +1

[Overdue] task 3

[Overdue] task 3 — email screenshot from Clickup
Activity Update

What's new in ClickUp: Smarter Docs, AI suggestions, faster access!

What's new in ClickUp: Smarter Docs, AI suggestions, faster access! — email screenshot from Clickup
Newsletter New Feature(s) Nudge +2

New to ClickUp? Check out our beginner's webinar! 🚀

New to ClickUp? Check out our beginner's webinar! 🚀 — email screenshot from Clickup
Webinar Invitation Product Education +1

New: Automate AI reports for any List 🤖 💬

New: Automate AI reports for any List 🤖 💬 — email screenshot from Clickup
Feature Usage Nudge Usage Expansion

Jonathan, here's your most productive workflow yet—learn how to build it! 🚀

Jonathan, here's your most productive workflow yet—learn how to build it! 🚀 — email screenshot from Clickup
Webinar Invitation Content Engagement

Going live soon: Don’t miss your last chance to Join! 🚀

Going live soon: Don’t miss your last chance to Join! 🚀 — email screenshot from Clickup
Webinar Invitation Content Engagement