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Make

Make’s emails blend onboarding guidance with activity-based communication, effectively leveraging user behavior to trigger personalized and timely messages. The onboarding sequence is well structured, featuring a clear five-step “getting started” flow, but overall email design feels text-heavy and visually unrefined for a brand of this scale. Despite the lack of polish, Make excels at using automation-driven emails to promote upgrades, encourage engagement, and support growth.

P.S. Numerous activity-triggered system emails were removed to avoid redundancy, so the average time delay between emails may appear slightly longer than it is in reality.

  • · 19 emails
  • · About 1 month and a half
  • · avg ~3 days between sends