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Stripe

Stripe’s email journey combines a polished, enterprise-grade design with a strong focus on education and product adoption. The onboarding flow highlights key features and value propositions, encouraging users to get started quickly and explore different ways to use Stripe. Beyond onboarding, emails promote webinars, reports, and studies, positioning Stripe as both a product and an industry thought leader.

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P.S. Some personal and account-specific emails were removed to protect sensitive information, so the average time delay between messages may be slightly longer than in reality.

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  • · 19 emails
  • · About 4 months
  • · avg ~7 days between sends

Common email types

Content Engagement Webinar Invitation Product Education Feature Usage Nudge Report Case Study Webinar Recording Setup Prompt
Adobe Ahrefs Aircall Apollo.io Asana Beehiiv Buffer Calendly Canva Clickup Customer.io Docusign Dropbox Figma Fiverr Freepik Grammarly Hubspot Hunter.io Jira Loom Lovable Lucid MailChimp Make Miro Monday Notion Paypal Phantom Busters Pipedrive SemRush Slack Stripe SurveyMonkey Typeform Webflow Zapier

Educate & Engage

12 emails

When and how to launch your startup into a new market

When and how to launch your startup into a new market — email screenshot from Stripe
Webinar Invitation Content Engagement

Navigate your startup’s global expansion with confidence

Navigate your startup’s global expansion with confidence — email screenshot from Stripe
Webinar Invitation Content Engagement

You’re invited: Stripe and Klarna’s networking reception, 4 June

You’re invited: Stripe and Klarna’s networking reception, 4 June — email screenshot from Stripe
Webinar Invitation Content Engagement

[You’re invited] Lovable’s AI growth story

[You’re invited] Lovable’s AI growth story — email screenshot from Stripe
Case Study Webinar Invitation +1

You're registered—The AI boom on Stripe: Lovable’s meteoric growth and GTM success

You're registered—The AI boom on Stripe: Lovable’s meteoric growth and GTM success — email screenshot from Stripe
Webinar Confirmation

You’re invited: Stripe and Klarna’s networking reception, 4 June

You’re invited: Stripe and Klarna’s networking reception, 4 June — email screenshot from Stripe
Webinar Invitation Case Study +1

Subscription compliance is changing. Here’s how to stay ahead

Subscription compliance is changing. Here’s how to stay ahead — email screenshot from Stripe
Guide Content Engagement

Reminder: "The AI boom on Stripe: Lovable’s meteoric growth and GTM success" is tomorrow

Reminder: "The AI boom on Stripe: Lovable’s meteoric growth and GTM success" is tomorrow — email screenshot from Stripe
Webinar Invitation Content Engagement

Reminder: "The AI boom on Stripe: Lovable’s meteoric growth and GTM success" starts soon

Reminder: "The AI boom on Stripe: Lovable’s meteoric growth and GTM success" starts soon — email screenshot from Stripe
Webinar Invitation Follow up

Here’s the recording—The AI boom on Stripe: Lovable’s meteoric growth and GTM success

Here’s the recording—The AI boom on Stripe: Lovable’s meteoric growth and GTM success — email screenshot from Stripe
Webinar Recording Content Engagement

How 300+ leaders are investing in unified commerce

How 300+ leaders are investing in unified commerce — email screenshot from Stripe
Report Content Engagement

[New report] Win and retain more customers with embedded finance

[New report] Win and retain more customers with embedded finance — email screenshot from Stripe
Report Content Engagement