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Pipedrive

Pipedrive’s email journey features clean, simple, and well-designed messages that guide users through a straightforward onboarding flow focused on discovering key features through videos, sample files, and webinars. Once a user becomes paid, Pipedrive adds a strong human touch, with the customer success team personally inviting new customers to book a 45-minute onboarding call—an excellent way to accelerate adoption. Their broader lifecycle communication is rich in educational content, newsletters, blog articles, courses, guides, and reports, complemented by smart win-back tactics, social-proof-driven messages, and occasional expansion offers tied to timely events.

P.S. Several repetitive newsletters were removed to reduce redundancy, so the average time delay between emails appears longer than in reality.

  • · 46 emails
  • · About 8 months
  • · avg ~5½ days between sends

Get your Sales Pipeline Course ebook

Get your Sales Pipeline Course ebook — email screenshot from Pipedrive
Course Content Engagement

Sales boost: Your 2024 guide 📈

Sales boost: Your 2024 guide 📈 — email screenshot from Pipedrive
Content Engagement Article

Welcome to Pipedrive’s Sales Pipeline Course! Lesson 1 is waiting for you...

Welcome to Pipedrive’s Sales Pipeline Course! Lesson 1 is waiting for you... — email screenshot from Pipedrive
Course Content Engagement

A next-gen CRM for sales success (plus terms updates)

A next-gen CRM for sales success (plus terms updates) — email screenshot from Pipedrive
Terms of Use Update

🌶️ Spice up your sales strategy

🌶️ Spice up your sales strategy — email screenshot from Pipedrive
Newsletter Content Engagement

🎥 Webinar: Pipedrive AI for smarter, faster sales

🎥 Webinar: Pipedrive AI for smarter, faster sales — email screenshot from Pipedrive
Webinar Invitation

From sports pro to Pipedrive sales VP 🚗

From sports pro to Pipedrive sales VP 🚗 — email screenshot from Pipedrive
Video Video Series +1

🪄 Pipedrive AI is here!

🪄 Pipedrive AI is here! — email screenshot from Pipedrive
Newsletter New Feature(s) Nudge +1

Let our new AI feature write your emails

Let our new AI feature write your emails — email screenshot from Pipedrive
New Feature(s) Nudge Webinar Recording +1

🏎️ Speed up your LinkedIn prospecting

🏎️ Speed up your LinkedIn prospecting — email screenshot from Pipedrive
Feature Usage Nudge Integration Prompt +1

🎥 Webinar: Optimize LinkedIn prospecting in 1 click

🎥 Webinar: Optimize LinkedIn prospecting in 1 click — email screenshot from Pipedrive
Webinar Invitation Content Engagement

You can now integrate your CRM directly with LinkedIn 🎉

You can now integrate your CRM directly with LinkedIn 🎉 — email screenshot from Pipedrive
Newsletter Content Engagement

Download “The state of sales and marketing 2023/24”

Download “The state of sales and marketing 2023/24” — email screenshot from Pipedrive
Report Content Engagement

The latest sales and marketing trends 📈

The latest sales and marketing trends 📈 — email screenshot from Pipedrive
Newsletter Content Engagement

🎥 Build a content strategy that brings $

🎥 Build a content strategy that brings $ — email screenshot from Pipedrive
Webinar Invitation Content Engagement

🎥 Build a content strategy that brings $$

🎥 Build a content strategy that brings $$ — email screenshot from Pipedrive
Webinar Invitation Content Engagement

Maximize profits with smart strategies 💰

Maximize profits with smart strategies 💰 — email screenshot from Pipedrive
Newsletter Content Engagement

Unlock sales with AI & top CRMs 📈

Unlock sales with AI & top CRMs 📈 — email screenshot from Pipedrive
Newsletter Content Engagement

Win with speed and leads ⚡️

Win with speed and leads ⚡️ — email screenshot from Pipedrive
Webinar Invitation Content Engagement

Strengthen customer relationships 💪

Strengthen customer relationships 💪 — email screenshot from Pipedrive
Webinar Invitation Content Engagement

Optimize your sales processes 🚀

Optimize your sales processes 🚀 — email screenshot from Pipedrive
Content Engagement Article

How AI can transform your workflow 🦾

How AI can transform your workflow 🦾 — email screenshot from Pipedrive
Content Engagement Article