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Pipedrive

Pipedrive’s email journey features clean, simple, and well-designed messages that guide users through a straightforward onboarding flow focused on discovering key features through videos, sample files, and webinars. Once a user becomes paid, Pipedrive adds a strong human touch, with the customer success team personally inviting new customers to book a 45-minute onboarding call—an excellent way to accelerate adoption. Their broader lifecycle communication is rich in educational content, newsletters, blog articles, courses, guides, and reports, complemented by smart win-back tactics, social-proof-driven messages, and occasional expansion offers tied to timely events.

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P.S. Several repetitive newsletters were removed to reduce redundancy, so the average time delay between emails appears longer than in reality.

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  • · 46 emails
  • · About 8 months
  • · avg ~5½ days between sends

Get your Sales Pipeline Course ebook

Get your Sales Pipeline Course ebook — email screenshot from Pipedrive
Course Content Engagement

Sales boost: Your 2024 guide 📈

Sales boost: Your 2024 guide 📈 — email screenshot from Pipedrive
Content Engagement Article

Welcome to Pipedrive’s Sales Pipeline Course! Lesson 1 is waiting for you...

Welcome to Pipedrive’s Sales Pipeline Course! Lesson 1 is waiting for you... — email screenshot from Pipedrive
Course Content Engagement

A next-gen CRM for sales success (plus terms updates)

A next-gen CRM for sales success (plus terms updates) — email screenshot from Pipedrive
Terms of Use Update

🌶️ Spice up your sales strategy

🌶️ Spice up your sales strategy — email screenshot from Pipedrive
Newsletter Content Engagement

🎥 Webinar: Pipedrive AI for smarter, faster sales

🎥 Webinar: Pipedrive AI for smarter, faster sales — email screenshot from Pipedrive
Webinar Invitation

From sports pro to Pipedrive sales VP 🚗

From sports pro to Pipedrive sales VP 🚗 — email screenshot from Pipedrive
Video Video Series +1

🪄 Pipedrive AI is here!

🪄 Pipedrive AI is here! — email screenshot from Pipedrive
Newsletter New Feature(s) Nudge +1

Let our new AI feature write your emails

Let our new AI feature write your emails — email screenshot from Pipedrive
New Feature(s) Nudge Webinar Recording +1

🏎️ Speed up your LinkedIn prospecting

🏎️ Speed up your LinkedIn prospecting — email screenshot from Pipedrive
Feature Usage Nudge Integration Prompt +1

🎥 Webinar: Optimize LinkedIn prospecting in 1 click

🎥 Webinar: Optimize LinkedIn prospecting in 1 click — email screenshot from Pipedrive
Webinar Invitation Content Engagement

You can now integrate your CRM directly with LinkedIn 🎉

You can now integrate your CRM directly with LinkedIn 🎉 — email screenshot from Pipedrive
Newsletter Content Engagement

Download “The state of sales and marketing 2023/24”

Download “The state of sales and marketing 2023/24” — email screenshot from Pipedrive
Report Content Engagement

The latest sales and marketing trends 📈

The latest sales and marketing trends 📈 — email screenshot from Pipedrive
Newsletter Content Engagement

🎥 Build a content strategy that brings $

🎥 Build a content strategy that brings $ — email screenshot from Pipedrive
Webinar Invitation Content Engagement

🎥 Build a content strategy that brings $$

🎥 Build a content strategy that brings $$ — email screenshot from Pipedrive
Webinar Invitation Content Engagement

Maximize profits with smart strategies 💰

Maximize profits with smart strategies 💰 — email screenshot from Pipedrive
Newsletter Content Engagement

Unlock sales with AI & top CRMs 📈

Unlock sales with AI & top CRMs 📈 — email screenshot from Pipedrive
Newsletter Content Engagement

Win with speed and leads ⚡️

Win with speed and leads ⚡️ — email screenshot from Pipedrive
Webinar Invitation Content Engagement

Strengthen customer relationships 💪

Strengthen customer relationships 💪 — email screenshot from Pipedrive
Webinar Invitation Content Engagement

Optimize your sales processes 🚀

Optimize your sales processes 🚀 — email screenshot from Pipedrive
Content Engagement Article

How AI can transform your workflow 🦾

How AI can transform your workflow 🦾 — email screenshot from Pipedrive
Content Engagement Article