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Asana

Asana’s email journey centers on activity-based updates, with frequent notifications that celebrate progress and keep users aware of assigned or completed tasks. Their onboarding flow is reinforced by feature nudges and invitations to contact the team directly, especially when user engagement appears low.

After the trial ends without an upgrade, Asana continues nurturing users through upgrade prompts and educational webinars focused on learning the product.

  • · 13 emails
  • · About 1 month and a half
  • · avg ~4 days between sends