Try Notion AI for free

Notion Team

October 30, 2023

Use case

Educate & Engage

Tags

Feature Usage Nudge Usage Expansion

About this email

This email from Notion introduces the user to Notion AI, highlighting its key features such as tone selection, copy editing, document summarization, and brainstorming assistance. It is structured with a friendly and encouraging tone, using bullet points and emojis to emphasize benefits, and includes multiple calls-to-action inviting the user to try Notion AI for free. The email features brand imagery and sign-off from the Notion team, maintaining a professional yet approachable style.

Notion journey

Emails in library 46

Journey span About 1 year and 5 months

Avg. send gap ~11 days

See all Notion emails

Why this works

**Why this works.** The subject line "Try Notion AI for free" removes friction by naming the immediate action (try) and the cost (free) rather than announcing the feature itself, so users can evaluate the offer in two words before opening. The pattern here is "action + removal of the primary objection"; you can lift it for any feature usage nudge where you want existing users to overcome hesitation and take a low-risk trial.