Brand
Make
Subject line
Welcome to Make Core!
Use case
Onboard Paid UserTags
About this email
This email functions as a welcome and confirmation message for users who have upgraded to the Core plan of an automation SaaS platform. It is structured with a warm greeting, a summary of the key new features and benefits, helpful links to templates and documentation, and contact information for support. The tone is enthusiastic and encouraging, aimed at motivating the user to get started with their enhanced capabilities immediately.
Make journey
Why this works
**Why this works.** The email leads with "Welcome to Make Core!" as the subject line - naming the tier they just paid for, not a generic feature benefit - so the user immediately sees confirmation of their purchase decision rather than feeling pitched. The pattern here is "mirror back the user's choice before explaining what it unlocks"; you can lift it for any paid upgrade email where the first goal is making users feel their decision was right.
