Brand
Make
Subject line
Join Make’s affiliate program & earn money with Make
Use case
Expand UserAbout this email
This email promotes a referral affiliate program offering a 20% commission on referred customers' subscription payments for 24 months. The structure is clear and promotional, with calls to action directing recipients to register, access their affiliate dashboard, and start sharing their unique referral link. The tone is encouraging and straightforward, aiming to motivate users to engage in passive income generation through recommendations.
Make journey
Why this works
**Why this works.** The subject line leads with the outcome (earn money) before the mechanism (affiliate program), so readers immediately understand what they get rather than decoding a feature name. The pattern here is "lead with the reward, bury the ask"; you can lift it for any expansion email where you want existing users to adopt a new revenue-sharing behavior and need to anchor on their incentive, not your distribution channel.
