Brand
Make
Subject line
Reset your Make password
Use case
Transactional EmailsTags
About this email
This email is a password reset email from Make, structured with a clear, friendly introduction that addresses the user by name and provides a straightforward call-to-action button to reset the password. It includes additional security advice encouraging users to enable two-factor authentication with brief instructions. The tone is reassuring and helpful, aiming to support user security and ease of access while also providing links for customer support and social media engagement.
Make journey
Why this works
**Why this works.** The email embeds the 2FA recommendation as a secondary action after password reset completion, so users who just regained account access immediately see the next security layer they should adopt without feeling overwhelmed by multiple asks. The pattern here is "solve the immediate friction first, then layer in the defensive behavior"; you can lift it for any account recovery or security-adjacent email where you want users to adopt a harder-friction protective measure after they've already taken one action.
