Brand
Make
Subject line
🟣 Welcome to Make, Jonathan! What’s the first thing you’ll automate?
Use case
Onboard Free UserAbout this email
This is a welcome and onboarding email from Make, aimed at new users to introduce them to the platform's automation capabilities. It provides a step-by-step guide to creating their first automation scenario, using a clear and encouraging tone that balances simplicity with helpful visuals. The email also includes multiple call-to-action buttons linking to the builder, resource hub, and social media channels, fostering user engagement and support access.
Make journey
Why this works
**Why this works.** The subject line asks "What's the first thing you'll automate?" instead of pitching features, forcing the reader to visualize their own win before opening - this primes them to see Make as a tool for their specific problem, not a generic platform. The pattern here is "land on user intent before platform capability"; you can lift it for any onboarding email where you want free users to start building immediately instead of exploring.
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