Brand
Make
Subject line
🟣 Inspiration, help and updates on the Make blog
Use case
Onboard Free UserAbout this email
This email serves as the final installment in a getting started series, aimed at encouraging users to deepen their engagement with the Make platform through educational content. It is structured with an inviting introductory message followed by curated tutorials and customer stories, each paired with a clear call-to-action link. The tone is motivating and supportive, emphasizing working smarter and continuous learning, reinforced by branded visuals and social media links for further connection.
Make journey
Why this works
**Why this works.** The subject line leads with an emoji and the word "Inspiration" instead of naming a specific feature or benefit, which signals this is a resource hub rather than a product pitch, making free users more likely to open without defensive skepticism. The pattern here is "invite to community learning over feature promotion"; you can lift it for any onboarding nurture email where you want new users to explore educational content and build habits before asking for conversion.
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