Brand
Make
Subject line
Hey Jonathan, try our Pro plan for free. ✨
Use case
Onboard Free UserAbout this email
This marketing email from Make offers an exclusive 30-day free trial of their Pro plan to the recipient, emphasizing the opportunity to explore enhanced automation features with no upfront payment. The email features a friendly and encouraging tone paired with clear visual elements like a product image and a detailed list of Pro plan benefits such as increased operations, unlimited scenarios, and priority scheduling. Additionally, it provides a straightforward call to action to activate the trial, includes social media links, and concludes with standard subscription management and support information.
Make journey
Why this works
**Why this works.** The subject line addresses the user by first name and frames the offer as a free trial of a specific tier (Pro), not a generic upgrade push, so it feels like a personalized opportunity rather than a sales pitch. The pattern here is "name the tier, not the benefit"; you can lift it for any upgrade email where you want free users to trial a specific plan level by reducing perceived risk through explicit time-bound access.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
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