Brand
Make
Subject line
🟣 Joining forces: Connect with fellow Makers and industry experts
Use case
Onboard Free UserAbout this email
This email serves as a mid-funnel engagement piece aimed at encouraging users to deepen their learning and involvement with the Make platform. It introduces the Make Community as a supportive peer network for problem-solving and learning, highlighting example discussion topics and inviting recipients to join. Additionally, it promotes Make's network of certified partners for expert assistance. The structure is clear and segmented with distinct calls-to-action for community engagement and partner connection, presented in a friendly and encouraging tone that underscores support and collaboration.
Make journey
Why this works
**Why this works.** The subject line leads with "Joining forces" (a collaborative verb) rather than "Join the Make Community" (a solo ask), so free users imagine themselves alongside peers solving real problems instead of just entering another empty forum. The pattern here is "social proof through action language"; you can lift it for any onboarding email where you want users to expand usage by showing them a network of solvers, not a resource library.
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