Brand
Make
Subject line
📣 Can we ask you something about Make, Jonathan? 💬
Use case
Request FeedbackTags
About this email
This email from Make invites users to participate in a short, anonymous survey conducted with Sapio to gather authentic feedback on the product experience. It is structured with a casual, conversational tone and a clear call to action, emphasizing the ease and anonymity of the survey. The email also includes social media links and standard subscription management options, reinforcing brand connectivity and user control.
Make journey
Why this works
**Why this works.** The subject line directly addresses the recipient by name and frames the ask as a question rather than a demand, which lowers psychological resistance to opening a feedback request that users typically ignore. The pattern here is "personalized curiosity over institutional authority"; you can lift it for any feedback survey or NPS email where you need users to overcome their default skepticism about responding to corporate requests.
