Brand
Make
Subject line
🏆 Your weekly report and new AI-powered tips to level up
Use case
Educate & EngageAbout this email
This is a weekly summary email from Make (a SaaS automation platform) providing the user with a personalized snapshot of their organization's activity metrics, albeit with placeholder or missing data (marked as N/A). The email combines business intelligence with educational content, featuring multiple sections including usage statistics, a motivational call to action to improve automation metrics, and curated links to AI automation tutorials and practical templates. The structure is visually segmented with images and clickable CTA buttons, maintaining a friendly, encouraging, and informative tone aimed at user engagement and skill enhancement.
Make journey
Why this works
**Why this works.** The subject line leads with a trophy emoji and "weekly report" to establish routine habit (users expect this email and open it), then promises "new AI-powered tips" to create curiosity about what's fresh inside. The pattern here is "habit + novelty in subject"; you can lift it for any usage summary or digest email where you want subscribers to scan past the expected metrics and actually click into the educational content.
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