Brand
Make
Subject line
🏆 Your weekly report and AI-powered tips to level up
Use case
Celebrate MilestonesAbout this email
This SaaS weekly email from Make delivers a personalized usage report to the user, highlighting key activity metrics such as active scenarios, scenario runs, operations used, and apps/modules added. It is structured with visual charts and clear calls to action encouraging further engagement and learning, including links to AI automation guides, courses, and new automation templates. The tone is celebratory and motivating, blending data-driven insights with educational resources to help users maximize their automation potential.
Make journey
Why this works
**Why this works.** The subject line leads with a trophy emoji and "Your weekly report" - naming the artifact users expect to receive - then stacks "AI-powered tips" as the bonus hook, so subscribers open for the data they earned, not the feature pitch. The pattern here is "data first, upsell second"; you can lift it for any usage summary or milestone email where showing concrete user achievement unlocks appetite for the next capability.
