Brand
Pipedrive
Subject line
⌚Spending too much time on your deals?
Use case
Onboard Free UserAbout this email
This email from Pipedrive serves as an educational and motivational touchpoint for a user in their trial period, aiming to encourage engagement with the product by highlighting efficiency benefits and offering resources. Its structure includes a personalized greeting, persuasive statistics, multiple linked images, and calls to action that direct the user to educational content and login access. The tone remains friendly and supportive, focused on empowering the user to achieve their sales goals using Pipedrive's tools.
Pipedrive journey
Why this works
**Why this works.** The subject line poses a pain question (time waste) rather than naming a feature, which makes the email feel diagnostic instead of promotional - free trial users open emails that promise relief, not product tours. The pattern here is "diagnose before prescribe"; you can lift it for any onboarding email where you want trial users to engage with education content by starting with their actual problem, not your solution.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
