Brand
Pipedrive
Subject line
You only have 3 days left on Professional
Use case
Win Back Churned UserAbout this email
This email serves as a reminder to a user about their impending downgrade from the Professional to the Essential plan in Pipedrive. It details the loss of specific features due to the downgrade, mentions possible changes in customer support eligibility, and encourages the user to reach out for help if needed. The tone is informative and supportive, structured with a clear list of affected features and closing with contact and social media information for further engagement.
Pipedrive journey
Why this works
**Why this works.** The subject line uses a countdown timer ("3 days left") rather than naming the downgrade itself, which triggers loss aversion and urgency without requiring the user to open and parse what they're losing. The pattern here is "quantified scarcity over feature loss"; you can lift it for any downgrade or churn-risk email where you want users to act before a status change becomes irreversible.
![[Action Required] Jump back in to Jira to keep your subscription — email screenshot from Jira](/email-screenshots/inactivity-nudge-from-jira-subscription-08122025.png)
