Brand
Pipedrive
Subject line
Keep growing your business with Pipedrive
Use case
Onboard Free UserAbout this email
This email serves as a trial expiration notification from Pipedrive to a user named Jonathan. It clearly informs the user that their trial has ended and their data will be deleted within 60 days unless they subscribe. The email highlights key CRM features such as visual sales pipeline, customizable pipeline, team collaboration, and activity reminders to encourage subscription. The structure includes a direct call to action with clear subscription links and a reassuring tone that promotes continued engagement with the service.
Pipedrive journey
Why this works
**Why this works.** The subject line avoids the word "trial" or "expired" and instead leads with the positive outcome (growing business), so users open based on aspiration rather than FOMO or urgency - removing the friction that makes expired-trial emails feel punitive. The pattern here is "lead with the benefit, bury the deadline"; you can lift it for any trial-expiration or upgrade email where you want users to re-engage because they want the tool, not because they're afraid of losing access.
More from Pipedrive
More Onboard Free User emails
Browse all Onboard Free User emails →
(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
