Strengthen customer relationships 💪

Pipedrive

September 6, 2024

Use case

Educate & Engage

Tags

Content Engagement Webinar Invitation

About this email

This email from Pipedrive is a re-engagement newsletter targeting users with closed or expired trials. It provides valuable content centered around improving communication and reporting with clients, including links to articles and downloadable resources on handling customer complaints, client reporting tips, and reporting tools. The structure is clear and segmented by topic, with strong calls to action encouraging users to read further and reactivate their accounts. The tone is professional, helpful, and inviting, focusing on delivering actionable insights to build stronger client relationships.

Pipedrive journey

Emails in library 46

Journey span About 8 months

Avg. send gap ~5½ days

See all Pipedrive emails

Why this works

**Why this works.** The subject line uses an outcome verb ("Strengthen") paired with a concrete relationship noun, so lapsed users immediately recognize the email solves a real problem they face instead of pitching the product back at them. The pattern here is "lead with the job-to-be-done, not the tool"; you can lift it for any re-engagement or win-back email where you want dormant users to open because the content feels relevant to their current business challenge, not because you're asking for a second chance.