Brand
Pipedrive
Subject line
Have another week on us!
Use case
Win Back Churned UserAbout this email
This email serves as a trial extension offer from Pipedrive to users who have not been active recently. It features a clear call-to-action button inviting users to redeem an additional 7 days free trial to encourage further engagement. The message includes helpful statistics highlighting the benefits of using Pipedrive, maintaining a friendly and encouraging tone throughout. The structure follows a simple layout with a prominent offer at the top, supported by social proof and links to company social media and resources for further exploration.
Pipedrive journey
Why this works
**Why this works.** The subject line trades feature language ("Get 7 more days of CRM") for a casual gift framing ("Have another week on us"), which removes friction by treating the extension as a reset rather than a sales pitch. The pattern here is "reposition the ask as generosity, not desperation"; you can lift it for any win-back email where you need churned users to view re-engagement as their choice, not your last resort.
