Brand
Pipedrive
Subject line
Which plan is right for you?
Pipedrive
May 23, 2024
Use case
Win Back Churned UserAbout this email
This email from Pipedrive targets a customer considering downgrading their CRM subscription. The structure opens with a friendly analogy to explain that different plans suit different needs, followed by a detailed bullet list of key features lost if downgrading from the Professional plan. The tone is informative and supportive, concluding with an offer of help from a success manager and comprehensive social and support links to maintain engagement.
Pipedrive journey
Emails in library 46
Journey span About 8 months
Avg. send gap ~5½ days
See all Pipedrive emails
![[Action Required] Jump back in to Jira to keep your subscription — email screenshot from Jira](https://cdn.prod.website-files.com/6669acc77ba72bcf56a022e8/689ef39b1d76e02942393851_f02091c0-a76d-4499-b680-1f5e439bd97c.png)
