Brand
Pipedrive
Subject line
⚽️ It’s not too late to claim your free trial of Advanced
Use case
Expand UserAbout this email
This email promotes a 30-day free trial of the Pipedrive Advanced plan, using a football tournament theme to create urgency and engagement. It features a direct call-to-action link to redeem the offer, a personalized greeting, and a fun fact about a company VP with a football background to build a relatable connection. The tone is enthusiastic and friendly, structured with branded graphics, social media links, and support information to encourage interaction and trust.
Pipedrive journey
Why this works
**Why this works.** The subject line uses a sports emoji and "it's not too late" to signal scarcity without naming the feature (Advanced plan), so users feel they're missing a time-bound opportunity rather than reading a standard upsell. The pattern here is "scarcity signals before feature names"; you can lift it for any expansion email where you want existing users to upgrade tiers before the promo window closes.
