The latest sales and marketing trends 📈

Pipedrive

July 5, 2024

Use case

Educate & Engage

Tags

Content Engagement Newsletter

About this email

This email serves as a monthly newsletter from Pipedrive, providing subscribers with key updates, insights, and resources related to sales and marketing trends. It is structured with a personal greeting, featured reports and case studies, product update highlights, and expert advice, all linked to detailed resources on the company website. The tone is professional yet approachable, designed to engage business professionals by sharing valuable industry knowledge while promoting Pipedrive's tools and trustworthiness.

Pipedrive journey

Emails in library 46

Journey span About 8 months

Avg. send gap ~5½ days

See all Pipedrive emails

Why this works

**Why this works.** The subject line leads with outcomes (trends) and emotion (📈 upward momentum) instead of positioning itself as "read our newsletter," so subscribers open because they want insight, not because they feel obligated to consume brand content. The pattern here is "lead with the reader's gain, not your send"; you can lift it for any newsletter or digest where you're competing against inbox noise by making the value visible before the click.