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Pipedrive

August 16, 2024

Use case

Educate & Engage

Tags

Content Engagement Newsletter

About this email

This email from Pipedrive serves to re-engage users who have closed their accounts or had expired trials by presenting valuable business growth content focused on average order value (AOV) strategies and CRM invoicing solutions. The structure is a newsletter format featuring multiple informative articles with accompanying images and clear call-to-action buttons linking to blog posts and resources. The tone is encouraging and professional, aiming to provide educational content while inviting users to reactivate their accounts, supplemented with prominent branding and social media links at the footer.

Pipedrive journey

Emails in library 46

Journey span About 8 months

Avg. send gap ~5½ days

See all Pipedrive emails

Why this works

**Why this works.** The subject line leads with a concrete business outcome (profits) rather than a feature or product name, so lapsed users open because they see ROI potential, not another sales pitch. The pattern here is "outcome before tool"; you can lift it for any re-engagement or win-back email where dormant users need a reason to care before they'll consider reactivating.