You can now integrate your CRM directly with LinkedIn 🎉

Pipedrive

June 7, 2024

Use case

Educate & Engage

Tags

Content Engagement Newsletter

About this email

This email is a detailed product newsletter from Pipedrive, aimed at informing users about new features, integrations, partner highlights, and educational content. It is structured with a personal greeting followed by sections promoting a new CRM integration with LinkedIn, a webinar on social selling, product updates like new report filters and a business card scanner feature, a customer success story, and partner spotlight. The tone is professional yet approachable, encouraging user engagement through calls to action such as free trials, event sign-ups, and further reading links.

Pipedrive journey

Emails in library 46

Journey span About 8 months

Avg. send gap ~5½ days

See all Pipedrive emails

Why this works

**Why this works.** The subject line leads with the integration (the outcome users want) rather than burying it in feature jargon, so recipients instantly know what's new without decoding product speak. The pattern here is "name the user win, not the technical mechanism"; you can lift it for any product update or feature announcement newsletter where you want subscribers to open because they recognize immediate value.