Optimize your sales processes 🚀

Pipedrive

September 13, 2024

Use case

Educate & Engage

Tags

Article Content Engagement

About this email

This SaaS email from Pipedrive serves as an informative newsletter aimed at users who have recently ended their trial or closed their accounts. The email is structured into sections that promote educational blog articles on sales onboarding, sales-area mapping strategies, and CRM chart best practices, each paired with a download link for further resources. The tone is helpful and encouraging, designed to re-engage users by providing valuable content and gently inviting them to reactivate their accounts with clear call-to-action buttons and embedded links to various social media channels for ongoing connection.

Pipedrive journey

Emails in library 46

Journey span About 8 months

Avg. send gap ~5½ days

See all Pipedrive emails

Why this works

**Why this works.** The subject line uses a generic outcome word ("Optimize") paired with an emoji, which masks that this is actually a re-engagement email to lapsed users - this prevents the "we miss you" guilt trigger and instead positions the sender as a helpful resource, not a desperate vendor. The pattern here is "lead with value, hide the ask"; you can lift it for any win-back or churn email where you want lapsed users to re-open because they see help, not a sales pitch.