Brand
Apollo.io
Subject line
Hi Jonathan, just a quick question about your experience with Apollo
Use case
Request FeedbackTags
About this email
This SaaS email is a straightforward Net Promoter Score (NPS) survey invitation from Apollo. It includes a scale from 0 to 10 to gauge how likely the recipient is to recommend Apollo to others, with clickable links for each rating. The email is concise and functional, using a simple structure focused on user interaction, and powered by AskNicely with clear privacy and unsubscribe links, maintaining a neutral and professional tone.
Apollo.io journey
Why this works
**Why this works.** The subject line frames the ask as a casual question from the CEO rather than a formal survey, lowering the perceived friction and making the recipient feel heard as an individual instead of a data point. The pattern here is "conversational urgency over survey formality"; you can lift it for any NPS or feedback email where you want completion rates to spike by removing the corporate survey aesthetic.
