Brand
Apollo.io
Subject line
Final offer 🤝 500 credits
Use case
Onboard Free UserAbout this email
This onboarding and engagement email from Apollo.io communicates progress on the user's onboarding checklist, highlighting completion of 1 out of 7 tasks. The email uses a progress bar visual and detailed task list, motivating users with rewards in credits for completing specific actions like linking mailbox and creating sequences. It employs a friendly and encouraging tone, with clear calls to action linking each task to relevant pages, enhancing user engagement through gamification and stepwise guidance.
Apollo.io journey
Why this works
**Why this works.** The subject line leads with "Final offer" (scarcity trigger) paired with a concrete reward number (500 credits), which reframes the onboarding checklist from a boring setup burden into a time-limited deal the user might miss. The pattern here is "package mandatory actions as expiring incentives"; you can lift it for any onboarding email where you need free users to complete setup tasks before churn kicks in.
More from Apollo.io
More Onboard Free User emails
Browse all Onboard Free User emails →
(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
